Online Marketing

A Beginner’s Guide to Google AdSense

by Margaret LarkinPosted on January 6, 2017December 2, 2022

Using affiliate marketing is a good way of monetizing a website or a blog. This is because it does not require having stock and in some cases, all you need to do is set it up and forget about it. However, many affiliates will usually run Google AdSense on their sites as well. It works as one of the best complementary or alternative monetization strategy to affiliate marketing click here to find out more. Contrary to what some might think, you do not lose customers by implementing AdSense on a site. The only effects it has are increasing your income as well as allowing you to distribute risk.

How AdSense works

Google runs ads on designated areas of your website, for which the advertisers will pay for. As the owner of the site, you get a cut of the payment that Google receives from the advertisers. For the case of a website that has many authors, the different publishers can all include their AdSense accounts within the same site.

Requirements for AdSense

For you to get an AdSense account, you must apply for it first. One of the main requirements is that you must own the website used, complete with a self-hosted domain. However, once your application has been accepted, you can run the ads on other sites as well, in addition to the site that you own. Owning the website for this case only refers to having the ability to create AdSense ads either through widgets or a direct code, and having ownership of the domain as well.

Buying a domain name and attaching it to a free website will also qualify for an AdSense account. You must have some articles published on the site before applying. Ensure that the articles are of high value and quality to improve chances of the application being accepted. If rejected, Google will give advice on what you can correct before reapplying.

Types of ads

Ideally, you will be giving some control of a particular part of your site to Google, to use as they wish. However, you retain the power to control appearance and size among other factors or even block the ads. You can also decide if the ads will be in text, animated, or image form. The advertisements that will show up will be determined by the niche of content surrounding the ad slot. Cookies may also be used to follow a visitor from site to site, and relevant ads displayed to try to get the visitor back to a particular site.…

Online Marketing

A Look At Modern World E-Commerce

by Margaret LarkinPosted on October 30, 2016November 4, 2019

E-Commerce is a reality of modern day shopping experience. In today’s world, e-commerce is not a luxury for vendors but a necessity. According to an SEO expert, it is not a ‘nice to have’ but a ‘must have.’ Well, for most, this is evident, and for the rest, they were still in the 20th century. So let’s have a look at modern world e-commerce

A Look At Modern World E-Commerce

Browsing is Fun

Your consumers are no longer using one device or browser for their shopping. Potential growth of mobile and iPad in retail e-commerce is enormous. With the current projections, mobile and iPad will exceed desktop numbers in the next couple of years. Consumers expect the site to work seamlessly whether they are browsing through a desktop or a mobile phone. Things to look out for; are there features that will not work on an old browser?

Go Social

The customers are everywhere on social websites. Facebook has a user base of 1.15 billion and incredible 699 million daily active users. This is a huge opportunity for retailers to take advantage of. Using Facebook Connect, various sets of data can be collected about users’ daily activity used to customers, e.g. by offering a promotion on most liked or most commented products, or recommending the same products when these consumers your store. Other social networks like Twitter, Pinterest, Groupon, etc. are fast catching up and offer great insights to savvy retailers.

Compelling Marketing Campaign

To effectively reach consumers, retailers need to develop compelling marketing messages that resonate in physical and digital forms. “Pull browsing” where customers ask for the information is rapidly changing to “push browsing,” where customers show the information relevant to them based on their browsing or purchase history. For example, a consumer interested in toys is shown ads from various toy retailers whenever he is browsing on the Internet. Marketing emails, an effective tool will soon turn into relevant SMS notifications when a customer is standing outside the physical store.

Content is the King

Keep your website relevant and fresh. Frequent users represent a major share of your sales, and customers will return if they know they are not looking into outdated information. Including blogs and social media and keeping all communication channels active is the key to e-commerce. This will enhance customer engagement, and people will be able to identify with you and your products.…