A Look At Modern World E-Commerce
E-Commerce is a reality of modern day shopping experience. In today’s world, e-commerce is not a luxury for vendors but a necessity. According to an SEO expert, it is not a ‘nice to have’ but a ‘must have.’ Well, for most, this is evident, and for the rest, they were still in the 20th century. So let’s have a look at modern world e-commerce
A Look At Modern World E-Commerce
Browsing is Fun
Your consumers are no longer using one device or
browser for their shopping. Potential growth of mobile and iPad in retail e-commerce is enormous. With the current projections, mobile and iPad will exceed desktop numbers in the next couple of years. Consumers expect the site to work seamlessly whether they are browsing through a desktop or a mobile phone. Things to look out for; are there features that will not work on an old browser?
Go Social
The customers are everywhere on social websites. Facebook has a user base of 1.15 billion and incredible 699 million daily active users. This is a huge opportunity for retailers to take advantage of. Using Facebook Connect, various sets of data can be collected about users’ daily activity used to customers, e.g. by offering a promotion on most liked or most commented products, or recommending the same products when these consumers your store. Other social networks like Twitter, Pinterest, Groupon, etc. are fast catching up and offer great insights to savvy retailers.
Compelling Marketing Campaign
To effectively reach consumers, retailers need to develop compelling marketing messages that resonate in physical and digital forms. “Pull browsing” where customers ask for the information is rapidly changing to “push browsing,” where customers show the information relevant to them based on their browsing or purchase history. For example, a consumer interested in toys is shown ads from various toy retailers whenever he is browsing on the Internet. Marketing emails, an effective tool will soon turn into relevant SMS notifications when a customer is standing outside the physical store.
Content is the King
Keep your website relevant and fresh. Frequent users represent a major share of your sales, and customers will return if they know they are not looking into outdated information. Including blogs and social media and keeping all communication channels active is the key to e-commerce. This will enhance customer engagement, and people will be able to identify with you and your products.…